DC-Distributing was a well established business when Dwayne Shultz asked Don Bishop for help.
Dwayne and his wife Peggy owned the business and they were doing fine. They knew their products inside out. They had suppliers, inventory, and shipping down pat.
What they wanted was more customers.
They kept hearing about how important social media was. They were just not sure how to move forward. Plus, they wanted leads now!
After an initial discussion about the kind of customers they wanted, the challenge was to find them on the internet About 7 very different types of customers were identified along with their unique interests.