Systems organize information about your leads and customers, your sales process, your hiring process… in fact, they keep track of everything. Connect your accounting system to your collaboration system so the right people have the right information. Systems make your work better.
Preparing your customers to buy is more than showing someone an ad or a great presentation in hopes they’ll buy in. Lifecycle marketing and lead generation make selling easier. It helps you turn leads into engaged leads into actual customers. Technology combines with great direct marketing approaches to deliver significant returns on your marketing investments. Make sure you keep track of all your efforts with analytics to enable smart decision making.
All that marketing goes hand in hand with automation. Automation can save you time (and money) in many ways: it can qualify leads, regulate your sales process, and respond when you cannot. Make all systems in your business automatically ‘talk’ to each other with tools like Zapier and Infusionsoft. One approach we love is to find the ‘best in bread’ of each category of online tool and then get them all to work together automatically.
All this success means nothing if you can’t protect it. That’s why security is the last pillar. Password Management tools prevent data leakages (even if accidental). Strong passwords, 2 factor authentication and encryption are foundational technologies that need to be considered. Many of our clients use Google’s G Suite to enable secure collaboration, and all kinds of messaging and data sharing. Additionally, securing your website with an SSL can put your customers at ease knowing their data is safe.